Sunday, September 6, 2009

The Importance of a Good Business Plan

Taking the time to prepare a solid business plan is a vital first step in starting or expanding a business. A business plan pulls all the pieces together into one document. This plan will assist your effort to make crucial decisions in the early stages.

Good Plans Include:

Research
Performing demographic research that assist in site selection, marketing investment and strategy. Through the Internet and subscription databases, information can be compiled, which saves money, saves time, and increases your potential for success.

Complete Sections
The three most important areas of business need to be fully developed - operations, marketing, and finance. How will the business manage on a daily basis? What methods will generate sufficient revenue? Does the financial structure make sense?

Presentation
A business plan is a sales document. It presents a picture of your idea to lenders or investors who will sign a check to generate sufficient capital. By using color, graphs, tables, headings and more, your plan can have an appealing look, which inspires confidence.

Writing
Concise, business-oriented writing with solid syntax and grammar shows that you are serious about your business. Work with an experienced writer and see your business plan shine.

You wouldn't take a cross-country road trip without a map. So, don't take on the entrepreneurial journey without a business plan. A good plan will increase your potential for success and minimize your potential for defeat.

No comments: