The New World of Content

Google is increasingly taking on the role of cleaning up the Internet's SEO excesses and penalizing sites that are stuffed with keywords, duplicated content, and manipulated hyperlinks. Websites now receive greater reward in search rankings with content that reflects quality, originality, and relevance. This effort is an attempt to move the emphasis back to traditional marketing. By communicating a message that stands apart from the crowd, the company develops a competitive advantage when consumers see value in the product or service.

For far too long, competing on the web involved hiring expensive and ethically-challenged SEO consultants who applied their wizardry of keyword stuffing and excessive back-linking to game the search engine algorithms. Fortunately, Google is changing the rules of search. The company has repeatedly stated that their focus is on the user experience of the searcher and not with the seller of business services.

Yet, what are the ways that companies can be found through the expansion of content?

1. Blogging - Linking a blog to the website with valuable thought-provoking posts
2. Website Wording - Consistently updating and managing website wording with original, fresh content
3. Email Campaigns - Develop consistent, email campaigns with relevant ideas
4. Thought Leadership - Position the business as a leader with new industry ideas
5. Information Downloads - Prepare valuable content for downloads to share with user

By putting this steps into action, you can improve your search engine ranking the traditional way.